Celebrity is an abstract word stemming from the
Latin
celebritas, itself from the adjective
celeber 'famous,
celebrated'.
A celebrity is a person who is widely recognized in a
society. This article deals with this sense of the word.
Fame is the major prerequisite for celebrity status, but not always
sufficient.
Indeed, as "infamy" (an equally well-known profile, but as a bad example; the
antonym of fame) seems passing out of common English usage, even high-profile
criminals may be considered to be famous, but they are not always celebrities,
as this rather requires an active presence, at least in the media, while crime
usually shuns publicity. Sometimes a game is played of pretending to loathe
press attention, in itself only attracting even more, or keep them guessing so
the press reports are repeated, according to the show business PR rule 'the only
bad publicity is no publicity'. Traditionally, even high-profile politicians are
rarely described as celebrities, but in the era of television, some have had to
become de facto celebrities. Today's celebrities are largely media
figures, especially from television and movies.
Rise of celebrity culture
The modern mass media has increased the exposure and power of celebrity.
Often, celebrity carries with it immense social capital that is highly
sought-after by some individuals. High-paying jobs and other social perks
unavailable to most people are readily extended to celebrities, even for work
not connected to the talents or accomplishments that made them famous. For
example, a retired athlete might receive high "speaking fees", or compensation
for public appearances, despite his talent having been sports, not oratory.
While some envy celebrities, and many aspire to celebrity, some who have
attained it are ambivalent about their status. Often, celebrities cannot escape
the public eye, and risk being followed by fans or paparazzi. As well, child
celebrities are notorious for having poor emotional health in adulthood, and
often turn to drug and alcohol abuse when their celebrity (as it usually does)
fades. As adults, celebrities may suffer from Hollywood marriages which quickly
end in separation or divorce.
Some participants in reality television shows have admitted that they
appeared on these programs with the goal in mind of attaining celebrity. Most
often, they achieve only "fleeting celebrity" with no social or economic value.
However for those with career ambitions in the media, it can be an ideal start
as a fast lane to fame as an actor or presenter. For example, the Australian Big
Brother semi-finalist Blair McDonough landed a major part in the
worldwide-broadcasted family soap Neighbours (even some plot elements mimicking
his BB performance).
Celebrity culture, once restricted to royalty and mythical figures, has
pervaded many sectors of society including business, publishing, and even
academia (the scilebrities).
Only a small proportion of individuals in any profession can achieve true
celebrity. For those who do, the benefits can be substantial-- in the form of
speaking fees, book advances, and high-paying "consulting" jobs from firms
seeking access.
There are disadvantages as well, however, academics and business leaders who
become well known often lose credibility with their colleagues, or at least fear
so - that is must not be so, at least if they have the good sense to be somewhat
selective about the non-specialist appearances they make, was proven in 2005
when canon law professor Rik Torfs, who would have stood no chance before he
proved a very witty, erudite and original guest in political and general
background programs on Flemish TV and in leading quality newspaper De Standaard,
was voted a close second by the academic community in the election of a new
rector (active chancellor) of his -Belgium's major, catholic- university
KULeuven.
In many fields, such as the arts and publishing, a moderate measure of
celebrity (being "established") is necessary before individuals are able to "get
respect". Most non-famous individuals in these sectors are poorly-compensated,
though they may be as talented or more so than well-compensated, famous people
in the same field.
Celebrity structure
Each nation or cultural community (linguistic, ethnic, religious) has its own
largely independent celebrity system, e.g. individuals who are extremely well
known in India, might be unknown abroad, except with the Indian Diaspora. Some
sub national entities also have their own celebrity system, such as Quebec and
Puerto Rico. In other cases, particularly in the United States, celebrity may be
confined to only one state: Lin Sue Cooney, for example, is a well known
television reporter in Arizona, but she is not that well known in other areas.
Singers, actors (especially working in their native language) and other media
celebrities from say the Netherlands are much more likely to be famous in
equally Dutch-speaking Flanders, and vice versa, than anywhere else, though that
happens too. The key is what audiences they can appeal to and are reached by the
media they get attention from, which is much harder starting in the smaller
countries and cultural communities, indeed it is often a good career move to
launch English versions of one's hits songs et cetera to get a better chance on
the global stage.
There is also a class of global celebrities, most often drawn from Hollywood
and pop music, also from sports and modelling.
Professions that offer celebrity
Some professional activities, by the nature of being high-paid, highly
exposed, and difficult to get into, automatically confer celebrity. For example,
movie stars and television actors are almost invariantly celebrities.
High-ranking politicians, television reporters, television show hosts,
astronauts, and major-league athletes are also celebrities.
Some film and theatre directors, producers, artists, musicians, authors,
trial lawyers and journalists are celebrities, but the vast majority are not, or
much less then their real importance in the business. Some people in these
professions strive to avoid celebrity, while others seek it.
Any person who is able to get his or her own television show (or section)
will usually become a celebrity: this includes chefs, gardeners, and interior
decorators on shows like Trading Spaces and While You Were Out.
However fame based on one program may often prove short-lived after it is
discontinued.
Celebrity families
Individuals can achieve celebrity, but there are also many celebrity
families, such as various royal families (sadly here, because of the rather
unrealistically high moral and other expectations of a large part of the public,
scandals tend really to be bad publicity, in the case of the British house of
Windsor even leading to a referendum that nearly turned Australia into a
republic) and artistic 'dynasties' e.g. the Barrymore, Cassidy (David and Shaun
Cassidy), the Osmonds, Osbournes, Quintanilla, Redgrave, Sheen/Estevez, Stiller,
Mistry, Jackson and Baldwin families, as well as the Bushes, Clintons, and
Kennedys and some sports families.
Celebrity resentment
Because celebrities have fame comparable to that of royalty or gods in the
past, some people exhibit curiosity about their private affairs. Due to the high
visibility of celebrities' personal lives, their failures are often made public.
Therefore, "celebrities" are usually viewed as exhibiting worse personal
behaviour and having worse moral values than most people. Whether this is true
or not is questionable, because the exact meaning of the word "celebrity" is
difficult to define, not all celebrities exhibit bad behaviour, and, sometimes,
the acts that a celebrity does reflect social trends that non-celebrities might
also do. A case in point may be the behaviour of non-celebrities on Reality
television.
Some have argued that the notion of celebrity is self-reinforcing and
ultimately vacuous: some celebrities are not famous for their accomplishments,
but merely famous for their fame and presumed fortune. For example, Paris Hilton
would not be a public figure without her wealth, but her family's prominence has
created and reinforces her fame. Hilton is in some senses a special case; she is
famous at least in part for being an example of the perceived negative or
shallow aspects of celebrity life, and some believe she is going out of her way
to fill that role and gather further attention. But in many ways, figures like
Hilton and other 21st century celebrities are just occupying celebrity niches
previously occupied by stars of earlier generations.
Literature
High Visibility, by Irving J. Rein, Philip Kotler, and Martin Stoller,
studies the phenomenon of celebrity. To them, celebrity requires not only fame,
but fame with an evident monetary value.